Hello and thank you for choosing PURPO2E, pronounced “Purpose”. I’m Netra Alexander owner and operator of PURPO2E. I’m a Bay Area native and mother of 2. Since my adolescence, my love has been for beauty and this love has grown into a passion that I need to share with the community. Now I bring my love and passion for beauty to the world. While servicing all hair types and providing a variety of styles, I specialize in scalp, hair health and clients who are living with alopecia and/or thinning hair.

Although people experiencing hair loss may be my target audience, ALL hair types are welcome.
My reasoning behind spelling my business name “PURPO2E” with a “2” is a constant reminder of my
passion for life itself, and my two beautiful children. Here at PURPO2E we believe your hair is your
crown, and we promote happy, healthy scalp and hair.

Working towards restoring confidence one head at a time.